Today the power has shifted form marketers and adversities to internet consumers through conversion rate optimization. Consumers are empowered to choose their own experienced online more than ever, and they’re actively avoiding all types of ad content. Online consumers live by advertisers’ rule, deciding on what to click on, what to read, download, and eventually what to buy!
Moreover, they always have many choices
Inbound marketers are working to generate more leads from our websites. The task is beyond capturing web users attention but attract people in a way they want to learn more about our services and products. To increase website conversion rate one needs to get smart and creative with new and effective lead generation tactics.
Below are some lead generation ideas for B2B and B2C markers:
Call to action placement has a profound effect on lead generation from your site. Most marketers don’t spend the required time thinking, testing, and tweaking the CTA placement for Conversion rate optimization.
Marketers should test multiple iterations to see what works for their business.
- First, place your CTA where people can see them on your webpage.
- Second, an authoritative statement makes the most sense of your CTA.
- Thirds, you can create a CTA starting with the word “YES” for example “yes I want my discount.”
- Lastly, test multiple placements on your webpage using recording and visual reports to see which works best.
Add pop-up,and slide-in forms the right way
In the last few years, pop-up has been used by marketers as Conversion rate optimization, and quite understandably too. However, their usage disrupts visitors experience on your website rather than enhancing it.Pop-Ups do work, more importantly when used in a way that is helpful and not disruptive. They can have a significant, healthy part of inbound tour strategy.
The best way to use pop-ups form to increase website conversion is inbound-y way-offering something valuable and relevant to your website visitors. Always think of how people are engaging with your website pages when choosing pop-up use and what they should trigger.
Add anchor text to link with old content
An anchor text CTA us a standalone line text in a business blog post that is, connected to the landing page styled as H3 or an H4 to make it stand out from the rest of the blog post.
According to a study done by Pam Vaughan actor Text, CTAs are highly effective lead generation tactic to use in 2019. The use business blog that also includes an end-of-post banner CTA has a 47-93% of lead generation. HubSpot’s blog uses anchor text CTA between two paragraphs in the introduction to increase its effectiveness.
Achar test CTA satisfies the visitors need right away, and if you decide to test their effectiveness be selective about the post, you add them too.
Add a new launch post of a new campaign on your business blog
Everything you’re kickstarting a new marketing campaign add an original post on the launch and blog post on the related topic. This lets your new subscribers know what new content, product, services, and features you’re introducing. This helps present the launches to a brand-new audience.
For Inbound Marketing and Sales purposes write one official launch post, add several follow-ups posts relevant to the new campaign written in usual blog post style. Use keyword research to find long-tail keyword phrases related to our campaign topic, and write a blog post related to those highly searched phrases and add a CTAs to company offers. More details.
Use social media to generate lead
Social media is known for top-of-the-funnel marketing metrics such as traffic and brand awareness. It’s also helpful in low-cost lead generation. Promote your new blogs post content on your social media platforms such as Facebook, Twitter, LinkedIn,and other social sites regularly to keep your audience engaged.
To increase conversion rate optimization link your blog post directly to your landing pages of offers and you will be able to generate good leads.
Hope this post helps you gain some ideas for lead generation tactics that you can test for your audience. If you are looking for more immediate lend generation, get in touch with Singapore SEO agency.