Do you know why use SEO? With the rise of the accessibility to the internet, and overall globalization via social media networks, Search Engine Optimization (SEO) and social media have become a standard of business. Of course, when thinking of the best possible business plan, both social and SEO play a major factor. If the two are used in combination well, businesses tend to thrive. Therefore, pairing these two will most likely lead to the best possible strategic marketing.
Internet-based social media has become a standard
One: Social media can be referred to as a brand or even an individual user utilizing media on the internet. However, newer features in what is possible in social media are budding up. Users are more likely to find content such as “auto play” videos or audio to be a part of their everyday internet experience.
Two: A user may access entire articles without the need to leave or close a social app or site. Unfortunately this causes an increased pressure for businesses looking to utilize social media and SEO (which really is a best practice), to find the best possible strategies. Therefore a brand might need to FIRST provide content via social media networks. This has several implications for SEO as it was originally used by business. See more: http://www.seo-company-india.net/seo-marketing-lead-generation-ties/
The importance and future of “Apps” or applications and internal evaluation within programming
Three: Businesses are now striving to increase the complexity of their in-app experience. The main usage of this is to engage app-using consumers (an ever-increasing population). Social media presence has shifted slightly in that businesses are more likely to focus heavily on how present or visible their app is to users with devices other than traditional computers. This does slightly threaten traditional websites, coded and programmed to be viewed on a large computer screen, as opposed to a tablet or phone.
Four: The internal evaluation of web-metrics is now becoming more and more code-based, meaning that highly funded businesses may build their own algorithm to conduct analytics. It is not as though any artificial intelligence analytic algorithm would pass the Turing test, but appearing human is not their function. Their function is to simply make the market more predictable, which is extremely valuable to a business planning a budget for social media and SEO expenses.
Best SEO and Social Media Practices
Five: First of all, make sure that any content that is used is highly searchable. What this means is that specific words draw in a crowd that has searched for these specific words. It is a good idea to have an excellent understanding of trending topics, words, and colloquialisms. In addition, it is essential that the URL is “search friendly.” Make sure to include words within the URL that are most likely to correlate with your content as well as historical statistics implying that a certain set of words will result in more user engagement.
There are several online resources that strategists can utilize to research words and phrases that users commonly search for. Google, for example has many tools, including their: “Keyword Planner,” and “Google Suggest,” which is when a user begins to type a specific search, and Google attempts to predict what the search will be comprised of. Research is necessary for any start-up when creating a social media and SEO strategy. These five things just mentioned are essential to any strategy.