Are you a small business owner who continually struggles with achieving their business goals? Have you heard about inbound marketing? Why is inbound marketing and sales so special? And why does it guarantee a sure path to reaching your target audience? Unlike any other type of marketing strategy, inbound strategy brings your target customers to you, increasing your sales potentials.
Why inbound marketing is for you
When you consider the proliferation of technology, you will understand why conversion rate optimization is so important. Presently, the number of online US citizens is at 90%. As for social media, more than 300 million individuals are online daily and are more likely to purchase items online.
It is relatively cheap
When you analyze what it costs to stay online, you’ll realize it isn’t on the high side. For instance, it is easier to launch a blog than a billboard commercial. And the more money you spend on fine-tuning your blog, the better your chances. With cold calling and mailing increasingly failing nowadays, inbound marketing has about 60% success rate and often boasts of successful campaigns. Learn more!
Content is evergreen
Evergreen trees are so-called because they stay ‘green’ throughout the year. Similarly, your content can remain sustainable. By using an efficient SEO lead generation technique, you can drive traffic to your website for each content. Interestingly, posts remain visible unless you delete them, giving a wide window opportunity for constant traffic. What content do you share? How deep is your social media penetration right now? Do you work with SEO agencies to load your content with relevant keywords for better reach? If you have satisfied these conditions, you are on your way to boosting your revenue stream.
You are more likely to encounter an ‘interested’ audience
Traditional inbound marketing and sales are often plagued with the problem of customers not making purchases even after you connect with them. But inbound marketing, as we know it, brings the customers to your doorstep. By using the right keywords, customers can locate you in a single search. Social media and other SEO lead generation technique will yield great results in downtime.
You may reap the benefits of inbound marketing if you belong in this category of businesses
Reaping the benefits of inbound marketing requires that your business scope aligns with the strategy itself. Successful companies usually have:
- Customer lifetime value over $600, and
- Long buyer’s journey.
More so, many real estate agents, health care representatives, bookkeepers, and professional bodies are reaping from inbound marketing and sales. With more businesses (small and medium) having smaller marketing capital, they are looking for cheaper but equally effective ventures. Hence, if you want to get more bang for your buck, inbound marketing is perfect for you. All you need do is watch your sales and conversion pay off.
As long as you continue to manage and develop your inbound marketing and sales strategy, you will continue to reap the benefits. Like it comes easy to see results when you put in work, the odds will align favorably if you continue to refine your inbound marketing skills. To begin with, ensure that you have created a system that constantly takes in profit and benefits. For more information visit: https://www.forbes.com/sites/shamahyder/2018/05/29/this-is-the-new-inbound-marketing/#7af49f2f5f30